First Cast

The First Cast program was designed to provide beginners with all the gear and everything they need to know to learn how to fly fish without the intimidation that is traditionally associated with the sport. In a year-long effort we designed the program from the ground up, including all new products, packaging, branding, website, video how-to tutorials, and printed educational materials.  The result is a complete kit of gear and step-by-step information to get you comfortable on the water as quickly as possible and tight with your first fish on the fly, supported by an online learning tutorial platform so you can learn at your own pace.

Project Details

  • Assisted in new product design of over 20 new fly fishing products including all packaging collateral.
  • Led creative to develop new brand identity that felt consistent with the existing Postfly brand.
  • Shot and edited all lifestyle & product photography.
  • Directed, shot, and edited all supporting marketing and how-to-fly-fish video tutorials.
  • Designed and implement all web assets including landing pages and product pages optimized for conversion.