Pelican Reels

Pelican Reels was a spin off brand that strived to create an unbreakable reel at an unbeatable price. In addition to leading creative to develop brand identity, we worked together with the product team with 2D design of the reel across various reel weights. The result was 3 different reel models that were sold under the Wade Rod Co website. The brand is currently being rebranded and repositioned under the Postfly brand targeting intro to intermediate fly anglers seeking a quality product without breaking the bank.

Project Details
  • Led creative for brand identity including all logos, marks and web assets.
  • Assisted in product design and development of several reel designs and packaging.
  • Day to day marketing support across various sales channels including email design, website updates, and social.
  • Product content photography and videography to support brand marketing