Postfly is a fly fishing company that sells gear and tackle through a monthly subscription service. This is an on-going project where I am responsible for web development, graphic design, and overall business strategy on a daily basis. We’ve been involved in designing all graphic, visual, and marketing collateral including the website, printed collateral, product packaging, and apparel. In 2021, we updated all brand identity assets and associated box and product packaging. In 2022 we launched the next iteration of this company by creating a Learn to Fly Fish “in a box” product known as First Cast.

Project Details
  • Brand identity update in 2021 including all logos & marks and web assets.
  • Conceptualized and led creative design of all new product packaging and printed collateral
  • Day to day marketing support across various sales channels including email design, website updates, and social.
  • Product content photography and videography to support brand marketing
  • Assist in new fly fishing product design and development