The House of Noa

House of Noa was the redesign and rebrand of Little Nomad in an effort to expand customer reach and profile beyond the just children's products.  The result was a new company that had an expanded product line anchored by all things related to the floor: kitchen mats, exercise mats, office mats, outdoor mats, and more.  I served as CMO for the company during the rebrand and ultimate sale of a majority stake of the company to a private equity firm.

Primary Responsibilities:

  • Served as CMO to build and execute a marketing road map designed to drive sales, efficiently acquire new customers, and maintain a healthy bottom line.
  • Managed the marketing and creative team across all sales channels including web, paid media, organic social, influencer, and email.
  • Oversaw the creative process for the rebrand and rebuilt the entire website in Shopify. The web redesign focused on creating an easily editable theme through Shopify’s native drag-and-drop theme customizer that didn't require custom code work.