The Wade Rod Company

Wade Rods Badge

The Wade Rod Co. was a spin off brand from Postfly with a new approach to demystifying the rod purchasing experience in fly fishing. We assisted in developing the brand assets, the actual rod and reel products, and packaging. We also designed and built the Shopify website including an option to purchase the rod on subscription. The shopping experience was folded into the Postfly website in 2022 and we are currently undergoing a rebrand of the product line under the Postfly name.

Project Details

  • Led creative for brand identity including all logos, marks and web assets.
  • Assisted in product design and development of various rod blanks across of range of rod weights, including packaging (rod tube & sock).
  • Day to day marketing support across various sales channels including email design, website updates, and social.
  • Product content photography and videography to support brand marketing