Approach

Cut out the fluff and build efficiency to make sure you get the most bang for you buck.

1.

Research + Discovery

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Administer Founder interviews, questionnaires, and market research to understand the target audience, industry trends, and competitive landscape.

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Define the brand's positioning, unique value proposition, and brand personality.

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Build inspiration boards and sketch initial concepts

Brand Identity

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Design a visually appealing and memorable brand identity, including the logo, typography, color palette, and brand elements.

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Create brand guidelines to ensure consistency across all brand touchpoints including brand pillars and voice.

2.

3.

Develop Brand Experience

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Collaborate with Founders to craft the brand story and execute content capture through photo and video.

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Create a holistic brand experience across various touchpoints, such as packaging, website, social media, and physical spaces.

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Develop a user-centric website and optimize it for a seamless user experience.

Launch + Promote

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Develop a comprehensive launch strategy that includes pre-launch teasers, influencer collaborations, and media outreach.

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Execute a multi-channel marketing campaign to create buzz and generate awareness.

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Develop paid media assets to support initial push.

4.

5.

Monitor + Adapt

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Monitor and analyze the brand's performance using KPIs and feedback from the target audience.

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Make data-driven adjustments and improvements to the brand strategy, identity, and brand experience as needed.

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Continuously engage with the audience, gather feedback, and evolve the brand to stay relevant in a dynamic market.