Approach
Cut out the fluff and build efficiency to make sure you get the most bang for you buck.
1.
Research + Discovery
Administer Founder interviews, questionnaires, and market research to understand the target audience, industry trends, and competitive landscape.
Define the brand's positioning, unique value proposition, and brand personality.
Build inspiration boards and sketch initial concepts
Brand Identity
Design a visually appealing and memorable brand identity, including the logo, typography, color palette, and brand elements.
Create brand guidelines to ensure consistency across all brand touchpoints including brand pillars and voice.
2.
3.
Develop Brand Experience
Collaborate with Founders to craft the brand story and execute content capture through photo and video.
Create a holistic brand experience across various touchpoints, such as packaging, website, social media, and physical spaces.
Develop a user-centric website and optimize it for a seamless user experience.
Launch + Promote
Develop a comprehensive launch strategy that includes pre-launch teasers, influencer collaborations, and media outreach.
Execute a multi-channel marketing campaign to create buzz and generate awareness.
Develop paid media assets to support initial push.
4.
5.
Monitor + Adapt
Monitor and analyze the brand's performance using KPIs and feedback from the target audience.
Make data-driven adjustments and improvements to the brand strategy, identity, and brand experience as needed.
Continuously engage with the audience, gather feedback, and evolve the brand to stay relevant in a dynamic market.
