GroBucket is a gardening invention that takes the guesswork out of how much you should water your plants and allows you to grow vegetables such as tomato plants indoors. I was brought on to think through early stage business development, offering insight on how to set up a DTC model. Additionally we conceptualized and designed new brand identity and packaging. The product line expanded to include various other gardening products such as GroBag, GroFern, etc and is now sold in big box home improvement stores as well as on Amazon.

Project Details

• Conceptualized and designed a brand blueprint with updated logos, marks, and copywriting.
• Designed web mockups of what a Shopify site might look like.
• Developed the look and feel for photography and assisted in “how-to” video scripting.